Hey there!
You can also call me Elly!
I'm a UX/UI designer who is eager and passionate in meeting user needs and behaviors while bouncing them with client business needs.
My diverse experiences in art, multimedia design and social media management trained me to be a creative practitioner equipped with a critical thinking mindset and strong technological literacy.
Education
UX Design Post-grad Program
Humber College
Prepared to innovate by problem-finding through design research, problem-understanding through synthesis, and problem-solving through design and prototyping experiences.
Bachelor of Arts in Creative Media
City University of Hong Kong
The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video games and new media art.
EXPERIENCE
Feb 2023 - Present
UX Designer
Storius Limited
Dec 2020 - Sep 2022
Property Services Officer
Kai Fu Property Services Company Ltd
May 2017 - Nov 2020
Gallery & Production Intern
Para Site Art Space
Oct 2019 - Jun 2020
Social Media Specialist
Apple Daily Ltd
Apr 2019 - Aug 2019
Marketing & Development Officer
Hong Kong Arts Centre
-
Designed and optimized the UX/UI experience for the interactive user-centred mobile app, creating wireframes and prototypes.
-
Partnered with product managers and engineers to understand user flow, needs and pain points through user feedback.
-
Provided quality service to 600+ households by patiently listening and communicating government policies with empathy.
-
Answered 20+ incoming calls weekly and identified customer
-
needs through active listening techniques.
-
Prepared and researched information on 10+ exhibitions.
-
Assisted with documentation.
-
Collaborated with artists, curatorial team and artwork couriers.
-
Designed compelling visualizations that regularly had engagement in excess of 5K likes, comments and shares.
-
Scheduled, brainstormed and distributed written content, videos and images with 5 - 12 posts a day across Facebook and Instagram.
-
Actively contributed to the brand community by posting social content, leading to a 26% growth in Instagram followers and 42% growth in YouTube views.
-
Implemented paid acquisition strategies on Facebook and Instagram by partnering with influencers, PR and media.